We have four magazines, and around 5 of each on the shelves at the moment. We normally have many more magazines in the back as they have to last us a week or even a month, as they do not come out that fast.
How many different genres do you stock?
We have pop, rock and classic rock with top of the pops, Kerrang!, Mojo and Q. This enables us to be able to supply magazines to a very wide audience.
Which genre of magazine sells the best?
Definitely rock. We sell more Kerrang!s than anything else. Top of the pops, Mojo and Q do sell well, but not on the scale I see the Kerrang!s sell at.
Are there any magazines you would like to stock in the future?
I have heard many people of quite a few genres buy Rolling Stone, so that could be an option for us. However we do already stock magazines covering all of the genres featured in Rolling Stone.
How are the magazines positioned in the store?
I usually place the Kerrang!s at the back of the shelves as I know they sell well, and do not need much advertising, and they often have rude language or images on. This stops people being offended. I also always make sure the price is easily visabe. This can not always be achieved, as it is on the bottom and you can only see the top of the back shelf magazines. To combat this I add labels to each magazine with the price on.
How are the magazines shown on the shelf?
I always make sure the title is visible, and normally if there is a big artist who I believe will sell many copies, I will make sure the buyer can see them as well.
Do you notice about the positioning of the artists on these magazines?
I do notice that big artists don't have to make eye contact to sell. It's strange as when an unheard of artist is on the cover, he is almost always making eye contact.\
From doing this task, I have learnt a lot about what the actual sellers of the magazines think about them, and what they do to help them sell. I now have the knowledge of what a shopkeeper thinks sell, and what doesn't, I will be able to locate things such as the price, barcode and any explicit language in a way that helps them sell them.
I always make sure the title is visible, and normally if there is a big artist who I believe will sell many copies, I will make sure the buyer can see them as well.
Do you notice about the positioning of the artists on these magazines?
I do notice that big artists don't have to make eye contact to sell. It's strange as when an unheard of artist is on the cover, he is almost always making eye contact.\
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